Wendy Williams: Tour Pitch & 3D Previsualizations

Brand: Wendy Williams x Peaches Inc. x Angry Pig Media
Project: Education Innovation Explainer

THE PHONE RANG. I ANSWERED.
WENDY WILLIAMS WAS ON THE OTHER END OF THE PHONE.

She said, “Honey look, I’m going on tour but I need a 3D tour of my dressing room to know what it’s going to feel like — the dressing room is a deal maker / breaker for me…”

(The above statement may have been exaggerated for dramatic effect)

The Perfect Pitch

Present The Vision was approached with the opportunity to develop a presentation to pitch tour concepts to Wendy Williams. We set out to create a presentation experience with a new touchpoint: a set of immersive 3D interactive tours.  Every 3D model, light fixture, column, piece of furniture, and drapery was added with Wendy’s style in mind.

Exploring in 3D

The intuitive presentation instantly painted a crystal clear vision in the minds of Wendy Williams and her team. The presenters spent less time convincing the Wendy Williams team and more time exploring possibilities by putting the power to explore the 3D sets at their fingertips. The presentation was a hit.

Month’s later, Wendy Williams announced her first tour, The Wendy Williams Sit Down Tour — a 12 city comedy tour bringing Wendy’s audacious opinions to her fans in a way only she could.